Gabriela brings 25+ years of experience working with local and global businesses in Latin America. She has led successful initiatives in B2B and B2C industries spearheading digital marketing, strategy, research, new product developments, advertising, scorecard tracking, and spend stimulation activities. Gabriela is a strategic thinker and leverages data to identify trends and derive actionable insights to influence customer behavior and lower the cost of acquisition. She is a seasoned marketer with expertise in brand building and creating integrated marketing communication plans.
In the span of her career, she has worked in financial services organizations like American Express and FMCG organizations like Unilever, Nestle, and Bristol Myers.
In 2019, Gabriela’s entrepreneurial spirit inspired her to start her own company of marketing consultancy services for diverse industries, such as Mexican food exports, real estate, and FMCG among others.
Gabriela holds a Bachelor of Art in Marketing from Tecnológico de Monterrey, Mexico City, Mexico.