Practice
Marketing, Advertising & Digital Transformation
In the span of a single generation, marketing and advertising have gone through a seismic wave of changes, from relying on traditional channels such as broadcast, print and radio to online content driven marketing, leveraging a host of new technologies and platforms to foster customer loyalty and acquisition. The digital age has opened-up vast opportunities for personalized, customer-centric marketing communications and experiences.
As this evolutionary shift continues, marketers and advertisers will have to respond to changes in customer behavior while enabling the transition to digital excellence. This will be achieved through brands advancing customer strategies and the optimization of digital platforms and emerging technologies, together these factors will improve the customer experience. With innovation rapidly driving digital evolution and transformation, it will be interesting to see how these industries continue to adapt and reinvent themselves
What we do
Marketing is and will continue to be a strategic endeavor. Talented marketing leaders with an affinity for metrics and data are in high demand. Anyone in a senior marketing position will need to understand how to best extract insights from ever-increasing data sources and leverage all available and emerging digital distribution and communication channels. These challenges, opportunities, and complexities in marketing will only increase, creating opportunities for strong leaders to have a significant impact on their organizations. At August Leadership, we help our clients find and develop those strong leaders.
Our Expertise
- Digital Marketing
- Consumer Insights
- Marketing Analytics
- Social Media
- Brand Management
- B2B Marketing
