Musharaf Hai

Musharaf began her career at Unilever Pakistan in 1983, where she spent 23 years in various roles, including brand management and country operations. As a Board Director for Unilever’s Home & Personal Care Business, she led the Ice Cream acquisition, significantly strengthening the company’s market position in Pakistan. Her leadership reached new heights when she became National Sales Director, and later Chairperson & CEO, from 2001 to 2006. In 2008, Musharaf transitioned to L’Oreal, where she launched the company’s operations in Pakistan, expanding its footprint into manufacturing, supply chain, and multichannel distribution. She served as CEO of L’Oreal Pakistan from 2009 to 2019, growing the brand into a leading beauty company in the region. Musharaf continued her career in the retail sector with Khaadi, where she led a brand transformation project that enhanced its market positioning and growth trajectory. Her leadership in scaling operations and navigating brand positioning has made her a key figure in Pakistan’s business landscape.

Throughout her career, Musharaf has been honored with numerous accolades, including the Presidential Performance Award and the Chevalier de l’Ordre National du Mérite from the President of France. She was also listed among Forbes’ 50 Most Powerful Women in 2004. Beyond business, Musharaf is deeply passionate about health and wellness, and she actively supports the arts in Pakistan, contributing to its economic and cultural development. Her transformative leadership and strategic insights have been instrumental in shaping Pakistan’s corporate landscape, making her a trusted advisor to both public and private sector organizations seeking to achieve sustained success.