Sports and Entertainment

The intersection of sport, media, and technology is now the world’s most dynamic arena for influence. The question is which companies can shape what audiences feel, watch, and invest in next. 
~$3.5T
Projected global entertainment & media market by 2029.
65%
Share of sports fans who prefer streaming over traditional television for live matches, underscoring the acceleration of digital transformation in sports media.
~$14.5B
Projected global sports-tech and analytics market by 2030, driven by wearables, performance analytics, broadcast/AR, and fan-engagement technologies, creating high-margin opportunities for scalable SaaS and analytics solutions.

The global Sports & Entertainment industry has entered an age of reinvention, powered by streaming, immersive technology, and new models of audience engagement. Valued at over US $200 billion in 2025, the live-experience economy continues to expand as audiences seek meaning, community, and belonging beyond the screen.

For organizations, this convergence of creativity, commerce, and culture demands more than operational leadership: It requires architects of transformation. At August Leadership, we partner with companies who want to reimagine their growth through leadership benches that can harness technology, storytelling, and data-driven insight.

Because in this industry, leadership isn’t about following momentum. It’s about creating it.

Our Expertise
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What We Do

Force Multiplier Leadership
We connect organizations with leaders who bring creative precision and commercial foresight, balancing vision, innovation, and execution in equal measure.

Convergent Strategy
We align leadership with the fast-merging worlds of sport, media, and technology, where fans, teams, and content ecosystems redefine engagement.

Innovation Through Experience
We place executives who transform disruption into differentiation, leveraging AI, digital platforms, and experiential design to build lasting audience impact.

Tailored Advisory
Every brand tells a different story. We craft bespoke leadership solutions that drive performance, inspire culture, and sustain long-term growth in a converging entertainment landscape.

Sports and Entertainment

  - Practice Team